Regional Market Capture Committee & Tools

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Market Capture Project Data Tool List


This is a list of interactive data tools analyzing the local market and visitors.
​Follow the link under each description to interact with the data.

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LOCAL MARKET TOOLS

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​Understanding the high-level traits of local customers

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This report shows the type of consumers living in the Grand Forks-East Grand Forks region. Use this report as a starting point for consumer research in this region. Data: Experian Mosaic segments via Buxton.

CLICK HERE
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Understand detailed traits of local customers 

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This report shows an in-depth analysis of each type of consumer living in the Grand Forks-East Grand Forks region. Use this report after the “High-level traits” tool above for more detailed consumer research in this region. Select a segment on each page to see the details that define it. Data: Experian Mosaic segments via Buxton


CLICK HERE
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​Understand what customer attributes are present in the local market

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​This is a searchable report by customer attribute for this region. Use this report if you have an attribute already in mind. If not, please begin by using the customer trait tools for consumer research in this region. 
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The report allows the user to select a psychographic attribute and then see the strength of that attribute’s presence in the local region. Data: Experian Mosaic segments via Buxton

CLICK HERE
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Understand the structure of and the growth opportunities in the GF/EGF Market 

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This report breaks down the current strength and growth trends of retail, entertainment, food, and accommodation industries in the Grand Forks Metropolitan area over the last five years. Data: Federal economic data via EMSI

CLICK HERE
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​Find opportunities for specific products that should work in the GF/EGF market 

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This report displays detailed customer purchasing behavior for very specific product segments. Data covers the local shopping market. Data: Consumer propensity via Buxton

CLICK HERE
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VISITOR ANALYSIS TOOLS

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​Understand the high-level traits of regional and non-regional customer visitors 

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This report shows the type of visitors coming to the Grand Forks-East Grand Forks region. Use this report as a starting point for visitor research in this region. This report describes the Regional (day trip) and Non-Regional (overnight living within 300 miles) profiles. This tool compares customers visiting specific local regions including 32nd, downtown, the Alerus Center, Grand Forks, and East Grand Forks. Data: Experian Mosaic segments via Buxton

CLICK HERE
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​Understand detailed traits of regional and non-regional customers by geographic areas within the local market 

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This report displays detailed demographic and preference information for visitors to targeted local territories including 32nd, downtown, the Alerus Center, Grand Forks, and East Grand Forks. Data: Experian Mosaic segments via Buxton

CLICK HERE
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​Where are top destinations for Canadian visitors?

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This report shows the final destinations of visitors coming across the Pembina border. Use this report as a starting point for research regarding Canadian visitors. The report also maps the top home regions of overnight visitors to the Grand Forks-East Grand Forks market. Data: Geofencing analysis via Buxton

CLICK HERE